What happens, and when.
6 months out
Unit mix review, rent study, operating budget.
4 months out
Pricing by unit, incentive plan, brand and listing assets.
3 months out
Pre-leasing opens: tours, applications, conditional leases.
Possession
Move-ins scheduled by floor or block, inspections, keys.
Months 1 to 6
Fill remaining units, renewals strategy, owner reporting.
A lease-up run like a project.
Move-in coordination
Move-ins scheduled by block or floor with keys, fobs and inspections ready.
Deficiency reporting
Resident-reported deficiencies logged and passed to the owner's builder or trades.
Pricing discipline
Incentives used when the market calls for them, measured against lost rent.
Reporting you can bank
Weekly lease-up reports: leads, tours, applications, leases signed.
What you see every Monday.
When should we hire a manager?
Four to six months before first possession is ideal.
Can you pre-lease before occupancy is granted?
Yes, with conditional leases and virtual or model-suite tours.
Do you use rental incentives?
Only when the numbers support it, and we report what each incentive costs.
Get a management proposal built for your property.
Send the address, unit mix and timing. Shanel replies with a plan for leasing, operations and reporting.